The design issue

If your product works but struggles to win over customers…
The problem likely isn’t the amount of features.
Even feature-rich products lose in demos, see slow adoption, and struggle with retention. The real issue? A user experience that lags behind.
When your experience lags, everything else slows too:
- Sales friction increases as prospects hesitate in demos
- Adoption drags because users can’t find value fast enough
- Tech debt piles up, delaying releases and lowering perceived quality
Teams try to fix this by shipping more features or adding integrations, but those only mask the problem. Until the core experience is intuitive and easy to grasp, growth keeps stalling.
Buyers today measure you against the best apps and products they use every day, not just your competitors. The issue isn’t what your product can do – it’s how it feels to use it.
The fastest way to turn this around is modernising the user experience, so users find value sooner, support slows down, and your product feels ahead again.
If this sounds familiar, you’re not alone. I’ve helped 50+ B2B teams overcome the same challenges to drive adoption, retention, and faster delivery.
How we helped an enterprise unicorn scale to $160M ARR
Inconsistent Products → Scaled Fintech Design
“Working with Vytas on our redesign was an unexpectedly smooth experience. He nailed the brief and delivered way faster than I had imagined. Great collaboration.”
Jeremy Boissinot
CEO, Favikon.com - #1 AI Influencer Marketing Platform
Redesigning a dated enterprise SaaS to improve competitiveness and expand
Dated complex platform → UX-focused redesign
Transforming a market-leading B2B platform to secure its dominance
Complex legacy platform → UX-friendly redesign
"They are accomplished, efficient and creative designers. Not only that, but their process extends to the overall business strategy, making helpful suggestions on the feature set and product roadmap."
Michael Dunnett-Stone
Head of AI Product, Sona - B2B Workforce management
Testimonials
Used by 27 of the top 100 banks worldwide
“Since launch we’ve seen reduced support tickets, accelerated dev speed, and seen a clear lift in customer engagement and retention, giving us stronger wins in competitive demos. And we’ve hit $160m ARR. They redesigned all of our enterprise solutions and delivered a complete, unified design system, on time and within scope. “
Benny Ankri
Product Management director
Leading enterprise edtech in the UK, used by 440,000 academics
“Over the last four years, Vytas worked closely with us at Worktribe to redesign our platform, making it more intuitive and user-friendly. His practical and straightforward approach to design has been a real asset to our ongoing development and success.”
Tom Price
CEO
Mission-critical design for the U.S. energy supply-chain leader.
“We brought Outframe during a heavy scale-up. They acted like a full design org—branding, UX strategy, and 3–4 versatile enterprise interfaces from reconciliation to freight invoicing. Customers loved the work, onboarding and usability improved, and we stayed on schedule at high velocity.”
Zac Brooks
Founder & CEO
#1 practice management platform across EU Island IFCs.
“Delivered on time with just a few months, the work has cut our frontend build time and measurably improved UI and UX: clearer flows, faster onboarding, and consistency our users notice. Vytas did this with a transformation of our existing platform by recreating legacy designs and unifying patterns across the app. “
Nikolas Chatziavraam
CEO
Trusted by 50+ SaaS companies
Industries
Below are just some of the results we have achieved with our clients from various industries.
Fintech
Payments, trading, risk - convert faster and scale safely.
Reduced time to trade by 50% and reduced fraud loss & chargebacks by 30%.
Supply chain & logistics
Ops screens that speed fulfillment and calm exceptions.
Increased operator throughput by 30% and reduced exceptions per 1k orders by 27%.
Workforce & Field Ops
Mobile workflows that cover more shifts and cut on‑site time.
Increased shift coverage by 18% and reduced on site task time by 55%.
CRM Platforms
Agent and account tools that drive adoption and lower service cost.
Reduced time‑to‑value by 70% and reduced support cost per account by 21%.
Dev tools
Onboarding and admin UX that accelerates integration and scale.
Reduced customer support queries by 75% and reduced integration lead time by 40%.
Other industries
If it's a complex B2B workflow or data‑dense platform, we can likely help.
Modernise your product and win more deals.
Book a free 30-minute call to see what we can do for you.
Services
Process
STEP 1
30 minutes
Discovery call
Book a free strategy session with Vytas. We'll quickly diagnose the main UX problems and leave you with clear, immediate steps to make the product land better in demos.
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